Another marketing book for my collection?
You may be wondering if this is just another run-of-the-mill marketing and sales work. We can assure you it’s not!
After over 30 years of consulting to major national and international companies, we found our focus turning toward the challenges of smaller businesses and the companies that serve them.
Small legal firms, in particular, face some distinctive marketing challenges.
You’ve always had some marketing constraints placed on you by the profession. But through our clients, as a result of our own business needs, and even within our own families, we’ve discovered the special challenges faced by the type of people who are attracted to the legal industry in the first place!
We wrote this book to help you get around or over those obstacles so you can get on with doing more of the important work you have trained to do. It’s as simple as that!
We think you’ll get a new perspective on the business you are really in.
You need a smart and reliable marketing program.
And we think you’ll find a success formula for developing the marketing programs you need. The formula is a straight-forward one:
- Perfect Your Marketing Process – A haphazard approach to finding clients and addressing their needs makes prospects skeptical. A consistent, disciplined playbook inspires confidence in you and your firm.
- Define Your Desired Client Base – Not all clients are alike and neither are their needs –. or their profitability to you. It’s critical that you identify the “right” clients and focus only on them!
- Know How Many Clients You Want – How many new prospects can your legal office handle each week and still deliver top notch services?
A Companion WORKBOOK makes everything easier and faster!
Read the question, fill in the answer!
People are busy. Yes, they are willing to read (skip to the best parts?) but building an actual PLAN for a strong referral marketing program takes some discipline. That’s what the WORKBOOK adds to the mix.
It’s a full-sized book with plenty of space to fill in answers to key questions.
The book discusses options. The workbook helps you zero in on the right one!
The result? By the time you’ve gone through all 50 pages, your plan, fitting your practice and your style, has practically written itself.
Both the book and the WORKBOOK are available now at Amazon.
Would you like to see more? Click to download and read over a dozen preview pages of The Marketing Machine® for Small Business Attorneys, including the preface and full Table of Contents. We think that will give you all you need to make a decision!